The Ministry of Housing and Urban Affairs has launched the Angikaar Campaign. The campaign was officially rolled out in all cities with PMAY (U) on October 2, 2019. It has been launched for social behaviour change, focusing on issues such as water & energy conservation, waste management, health, tree plantation, sanitation and hygiene.
The campaign will cover beneficiaries of completed houses under PMAY (U). It will be implemented through community mobilisation and Information Education Communication (IEC) activities.
For this purpose, the campaign will converge with schemes and Missions of other Ministries dealing with these subjects. The convergence would especially focus on Ujjwala for gas connection and Ayushman Bharat for health insurance to the beneficiaries of PMAY (U)